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WORK

ABOUT

RESUME

CONTACT

Take a deep breath...

I design to create memorable experiences that delight, inspire and shape the future of the internet

Inkbrew

Ink brew app's goal: Organize digital thoughts, tasks, bookmarks, notes and files in one place. Less is significant sometimes.

01

Flare

The rise of technology has the potential to disconnect us from the people, life experiences, and wisdom of our elders. Flare app seeks to counteract this by giving everyone the opportunity to share their life stories and lessons, providing guidance and inspiration to help others reach their goals.

02

Soulfood

Soul food app offers a convenient way to enjoy street food from home, with delivery or pickup, variety of options, and order customization & estimated arrival time.

03

Arammu

Make proactive relationship healthcare accessible to everyone, everywhere. Arammu empowers providers to offer evidence-based Relationship Checkups to couples around the world.

04

LSEG (London Stock Exchange Group)

I design web applications for the London Stock Exchange Group (LSEG), collaborating with architects, managers, and business analysts to ensure intuitive user experiences. My focus lies in transforming complex concepts into user-friendly interfaces.

05

HELLO

I've been deep in the design game for over seven years now, leading the charge as a Lead UI/UX Designer at Hexaware Technologies and crafting products over at LSEG. My gig? Making stuff look good and work even better. I've got a knack for whipping up designs that draw people in and boost those conversion rates. Working with all sorts of teams, I'm all about cooking up innovative solutions that put users front and centre, using all the cool tools like Adobe XD, Figma, HTM, Framer, Webflow, and moreFrom Hogwarts to Hogsmeade, I mean, from concept to interface, I've got a solid track record across a bunch of different industries and platforms. I live for those "aha" moments when a complicated idea turns into a user-friendly interfaceIf you and your team loves to push the limits of design and user experience. Let's create some magic together!

- At the end of the day,
I aim to create products that are simple, intuitive, and enjoyable to use.

Bangalore, India     +05:30 IST

Ex

peri

ence

Lead UI/UX Designer | Hexaware

MAY 2023 - PRESENT, BANGALORE, INDIA

Leading a creative UI/UX design team, I guide the process from ideas to real designs. Making sure things look good and work well, I focus on creating designs that people love. I encourage teamwork and bring a user-friendly approach to every project.
‍
Current project: I design internal applications for the (LSEG) London Stock Exchange Group, collaborating with architects, managers, and business analysts to ensure intuitive user experiences. My focus lies in transforming complex concepts into user-friendly interfaces.

Product Support Specialist | Autodesk

JUNE 2020 - APRIL 2023, BANGALORE, INDIA

I managed information architecture, interaction, prototypes, visual design, and user testing for Autodesk web and desktop products. Collaborated with a diverse team to define Autodesk's brand and ensure an effective user experience throughout the product line.

Associate Retail Planner | Tesco

APRIL 2019 - MAY 2020, BANGALORE, INDIA

I helped the company to enhance shopping experiences by aligning retail strategy with customer needs. Developed and implemented innovative design solutions for seamless user journeys and intuitive interfaces. Crafted store layouts to optimise visual appeal and boost user engagement.

Junior Architect | Trinity Edifice

MARCH 2017 - FEBRUARY 2019, BANGALORE, INDIA

I collaborated on impactful designs, working closely with senior architects. I transformed ideas into functional designs, ensuring accuracy in documentation. Committed to staying updated on industry trends, I contributed creative solutions to enrich each project's vision.

Bharath University

2012 - 2017

B-ARCH | Bachelor of Architecture

UX Design Certificate | Google

MAY - SEPTEMBER 2022

Luma Practitioner Certification | LUMA

June - August 2022

Edu

cation

Download

vigram.work@gmail.com

p1 / 2022

Inkbrew

Ink Brew aimed to provide an easy-to-use platform to simplify and organize users' lives. It allowed users to store and organize their tasks, notes, bookmarks, and documents, and to collaborate with team members. It also had a task manager, search function, and private mode to keep user data secure.Prototype

Role

UX Designer

Timeframe

4 Weeks

Year

2022

01 / 
‍

PROBLEM

Digital organization tools can be difficult to use for beginners due to their lack of user-friendliness. Furthermore, it can require some technical knowledge to operate these tools, and their user interface can be quite complicated. This can make it difficult for users to locate the relevant data once it has been organized.

Design Process

Lean

De

sign

I used Lean UX is a user experience design approach that focuses on delivering value to the customer in the shortest amount of time possible. It is based on the principles of Lean Manufacturing, which emphasize the importance of reducing waste and optimizing efficiency. Lean UX focuses on the customer experience, testing and iterating ideas quickly, and delivering results quickly. It also encourages collaboration between different stakeholders in order to ensure that the product meets the needs of the customer.

Typical questions might include:

  • How will this design help the user achieve their goal?
  • How does this design improve the user's workflow?
  • What feedback have we gathered from users about this design?
  • How does this design align with the user's mental model?
  • What data do we have to support this design decision?
  • How can we measure the success of this design?
  • What assumptions are we making about the user's needs?
  • What alternatives have we considered for this design?
  • Are there any potential risks associated with this design?
  • How can we validate this design before launch?

02 / 

COMPETITIVE ANALYSIS

The Limitations of Popular Project Management
Tools

Notion, OneNote, Evernote, and Asana are all project management tools, however, each one has its own limitations. Notion lacks the ability to print documents and the search function is limited to just titles, OneNote has a steep learning curve and no support for collaboration, Evernote has a limited free plan and an outdated interface, and Asana is not free and can be confusing to navigate with no native support for email notifications.

USER INTERVIEW

I gathered data through interviews with 10 people, comprising of males, females, non-binary persons, and physically challenged individuals. Using questions aimed at finding out their experience with eating street food, I organized the data via affinity mapping.

"Questions to find the Right Digital Organization Application for Your
Needs"

  • What features are most important to you in a digital organization application?
  • How often do you need to use the application?
  • What type of device do you prefer to use when using the application?
  • Are there any specific tasks or activities that need to be completed using the application?
  • Are there any specific security measures or data protection requirements you would like the application to have?
  • What budget do you have to invest in a digital organization application?
  • Are you looking for an application that is cloud-based or locally installed?
  • How user-friendly do you need the application to be?
  • Do you need the application to be able to sync with other applications or devices?
  • Are there any specific integrations or third-party software you need the application to be compatible with?

Persona

Sarah

25 Years Old | Web Developer | Lives with her girlfriend

About

Sarah has been working as a digital organizer for a couple of years, and she is highly organized and loves to keep track of tasks and events. She is a frequent user of to-do list and calendar apps, and she is always looking for ways to make her digital organizing easier and more effective.

Frustrations

  • She often feels overwhelmed by the amount of tasks and events she has to manage
  • Poor synchronization across multiple devices
  • Difficulty sharing data with other users

Goals

  • Wants to find a digital organizing app that is intuitive and easy to use.
  • Wants a digital organizing app that will help her stay organized
  • App that will let her know what tasks and events she needs to stay on top of.

Pain Points

  • Many digital organization apps are complex, making them difficult to learn and use.
  • Apps are expensive, making them out of reach for some people
  • Doesn't have all the features users want and need

Henry

26 Years Old | Graphic Designer | Lives with his dog

About

Henry is an architect who works as a product support specialist and works over 8 hours a day at work, spending over 2 hours organizing the notes, bookmarks and files. So he prefers a productivity app to stay digitally organized and able to share his knowledge with others.

Frustrations

  • I often find it hard to find the documents and files that I need
  • I complicate the productive apps, and it is challenging to use and customize
  • Difficult to access all the saved bookmarks across different broswer
  • I am quite unable to concentrate on personal development and tasks

Goals

  • Organize the helpful online resource and share them with the customer and colleagues
  • Documenting all the notes and information in one place
  • Keep track of the tasks and manage the schedules

Pain Points

  • Can’t seem to find an app that manages all type of data
  • It is tough to organize the bookmarks, notes, tasks and data in one place
  • Managing multiple apps is difficult

RESEARCH INSIGHTS

1

The Challenge of Mastering Complex Software

Mastering complex digital organisation tools require users to become familiar with the language, terminology, user interface, and features of the software, as well as being able to customize it to their specific requirements. This can be challenging for those who are not technologically savvy.

2

Enhancing User Experience Through App Design

Digital organization comes with a range of challenges, such as technical issues, managing data, security, user errors, and training. These can be difficult to overcome and require careful planning and implementation in order to ensure success.

3

Creating effective digital organizing

Digital organising apps can be a difficult and costly way to keep track of projects and data. They require users to learn how to use multiple apps and their respective features, as well as regular maintenance such as backing up and updating data, in order to ensure accuracy.

4

Improving the User Experience

Many digital organizing tools have outdated or confusing user interfaces, lack proper training and detailed documentation, have too many features, or have limited functionality, making it difficult for users to get the most out of the tool.

03 / 

Userflow map

Starting from the beginning, this user flow illustrates the steps taken to add a new bookmark

Wireframe

Using Crazy 8's, I generated a range of solutions to my initial idea and converted my sketch into a digital low-fidelity wireframe prototype.

Findings

Users wanted a more organized and customizable experience, with the ability to filter bookmarks, notes, tasks, and files by tags, copy notes to the clipboard, rearrange cards by dragging, and view recently added items for quick access.

Solutions

Filter Bookmarks, Notes, Tasks and Files by Tags: We have added the ability to filter items by tags, allowing users to search by keyword or by category.
Quickly Copy Notes to the Clipboard: We have added a button that allows users to quickly copy any note to the clipboard with one click.
Rearrange Cards by Dragging: We have added the ability to rearrange cards by dragging and dropping them in the desired order.
View Recently Added Items: We have added a “Recently Added” section that allows users to quickly access items that have been recently added.

WIREFRAME

WIREFRAME

Typography

Noto Sans

36px

Fonts are the fingerprints of a designer, telling a story.

24px

Fonts are the fingerprints of a designer, telling a story.

16px

Fonts are the fingerprints of a designer, telling a story.

12px

Fonts are the fingerprints of a designer, telling a story.

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

/*()&?!%.:,;@#{}

1234567890

abcdefghijklmn
opqrstuvwxyz

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

/*()&?!%.:,;@#{}

1234567890

abcdefghijklmn
opqrstuvwxyz

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

/*()&?!%.:,;@#{}

1234567890

abcdefghijklmn
opqrstuvwxyz

COLOUR PALETTE

I used a colour palette of 5 colours

04 / 

Final Design

Refining Website Design for a Minimalistic, Streamlined User Experience

I spent four weeks refining my website design following feedback from interviewees and my mentor. I opted for a minimalistic approach, keeping the core feature set and eliminating any unnecessary features while taking advantage of modern web technologies to ensure a smooth user experience. The result was a website with an intuitive user interface and a streamlined navigation system, which was well-received by the interviewees and my mentor.

1

Filter Bookmarks, Notes, Tasks and Files by Tags

We have enhanced the search feature of our product by adding the ability to filter items by tags, an autocomplete feature, a sorting feature, and a pagination feature. These changes will help users search more quickly and efficiently, and view results in a more organized manner.

2

Quickly Copy Notes with One Click

We have added a new feature to our product that allows users to quickly copy any note to their clipboard with one click of a button. This addition was made in response to user feedback.

3

Rearrange Cards by Dragging

We have also added the ability to customize the card stack order by selecting from the list of available options. Furthermore, we have improved the overall UI/UX of the card stack to make it easier to use. Additionally, we have implemented a sorting feature to make it easier to find specific cards. Finally, we have created an undo option so users can quickly reverse any changes they have made.

4

View Recently Added Items

We have added a “Recently Added” section in response to user feedback, allowing users to quickly access items that have been recently added.

MObile Screens

What I’d do differently next time

1

Invest more time in user research

It’s important to understand the user’s needs and goals before designing a product or service. By doing more research, I can better understand user motivations and create a design that meets their needs.

2

Consider different user paths

User paths are a great way to visualize how a user will interact with a product. By considering different paths, I can identify potential user pain points and design a more efficient and seamless user experience.

3

Test early and often

It’s important to test the product or service with users to ensure that the design is meeting the needs of the user. This will allow for quick iterative changes before launch.

4

Prioritize usability

Usability should be the driving force behind your design decisions. Make sure your design is intuitive, easy to use, and offers the user an enjoyable experience.

You can interact with the prototype

Desktop Prototype

Mobile Prototype

Next Project

p2 / 2022

Flare

The rise of technology has the potential to disconnect us from the people, life experiences, and wisdom of our elders. My journey app seeks to counteract this by giving everyone the opportunity to share their life stories and lessons, providing guidance and inspiration to help others reach their goals.

Role

UX Designer

Timeframe

2 Weeks

Year

2022

01 / 
‍

PROBLEM

The digital age has changed the way we interact with technology, bringing the digital world closer to reality. However, technology can never replace real emotions, relationships, and life experiences. Unfortunately, this shift has caused some negative effects, such as a lack of basic life and social skills. To address these issues, I am designing an app to help people share their stories and provide guidance to reach their goals.

Project Timeline

How much time I spend

TI
ME
LIN
E

02 / 
‍

Competitive Analysis

Exploring the Pros and Cons of Different Content Creation Platforms.

00

Quora

Pros & Cons

Quora is an online platform for asking and answering questions. It gives its users the ability to post questions and receive answers from a variety of users. Users can upvote and downvote answers, follow topics, and join Q&A conversations. However, because of its nature, Quora is not suitable for lengthy written content and users lack control over the content posted by other users, making it susceptible to trolling and spam.

01

WordPress

Pros & Cons

WordPress is a widely-used and popular open-source content management system, offering users a range of features, such as a post editor, themes, and plugins to customize websites and blogs. Although it is user-friendly and integrates easily with social media platforms, it can be costly and difficult to use for beginners. It is also vulnerable to security exploits.

02

Ghost

Pros & Cons

Ghost is a powerful blogging platform designed for professional bloggers. It offers a modern and intuitive user interface that allows users to customize the look and feel of the website. However, it can be expensive to use and is not suitable for beginners.

03

Medium

Pros & Cons

Medium is a platform that allows users to post written content. It has a simple post editor that allows users to quickly post their content. It also allows users to connect to other social media platforms, such as Twitter and Facebook. However, it has limited customization options, which makes it unsuitable for creating more complex contents.

03 / 
‍

USER INTERVIEW

I conducted interviews with 5 people, including males, females, non-binary persons, and physically challenged individuals, in order to gain insight into users and their needs.

04 / 
‍

PERSONA

05 / 
‍

USERFLOW

06 / 
‍

WIREFRAME

07 / 
‍

TypoGrAPHY

08 / 
‍

COLOUR

09 / 
‍

Final Design

11 / 
‍

What I’d do differently next time

You can interact with the prototype

Mobile Prototype

Next Project

p3 / 2022

Soulfood

The Soul food app provides a convenient way for customers to enjoy street food from their homes. Customers can choose to have their food delivered or pick it up themselves and can explore the different types of street food available in their area. They can also personalize their order and view the estimated arrival time.

Role

UX Designer

Timeframe

4 Weeks

Year

2022

01 / 
‍

PROBLEM

Street food vendors are an important part of many cultures, but have been increasingly threatened in recent years due to rising costs, increased regulation and lack of access to technology. Online food delivery apps have not been able to fill the gap, as their platforms are not tailored to accommodate street food vendors and can be too expensive for them to join. To protect these vendors, it is important to find a way to make online food delivery apps more accessible to them.

Design Process

Lean

De

sign

I used Lean UX is a user experience design approach that focuses on delivering value to the customer in the shortest amount of time possible. It is based on the principles of Lean Manufacturing, which emphasize the importance of reducing waste and optimizing efficiency. Lean UX focuses on the customer experience, testing and iterating ideas quickly, and delivering results quickly. It also encourages collaboration between different stakeholders in order to ensure that the product meets the needs of the customer.

Typical questions might include:

  • How will this design help the user achieve their goal?
  • How does this design improve the user's workflow?
  • What feedback have we gathered from users about this design?
  • How does this design align with the user's mental model?
  • What data do we have to support this design decision?
  • How can we measure the success of this design?
  • What assumptions are we making about the user's needs?
  • What alternatives have we considered for this design?
  • Are there any potential risks associated with this design?
  • How can we validate this design before launch?

02 / 

COMPETITIVE ANALYSIS

Overcoming Challenges to Stand Out in a Competitive
Market

The street food app market is highly competitive, with major players Swiggy, Zomato and Freshmenu vying for dominance. However, the UX design of these apps is lacking, with a confusing layout, clunky design, lack of customization options, and insufficient information about the food being ordered. Furthermore, the app provides a slow and unreliable ordering experience, and does not provide a way to easily share information about the food or restaurant. These issues make it difficult for customers to track orders, provide customer service, and spread the word to their friends and family.

USER INTERVIEW

I gathered data through interviews with 10 people, comprising of males, females, non-binary persons, and physically challenged individuals. Using questions aimed at finding out their experience with eating street food, I organized the data via affinity mapping.

"Questions to Explore Consumer Habits and Expectations of Online Food Delivery Services"

  • What type of food do you usually order when you order online?
  • How often do you order food online?
  • What do you find most important when selecting an online food delivery service?
  • How would you rate the overall user interface of the current online food delivery services?
  • What is the most important feature you would like to see in a new online food delivery service?
  • What are the main frustrations you have experienced when using other online food delivery services?
  • What would make the ordering process easier for you?
  • What is the most important factor when deciding which restaurant to order from?
  • Are there any features you would like to see added to the mobile app for a food delivery service?
  • Do you think the current online food delivery apps are easy to use?

Persona

Emma

21 Years Old | Student | Lives with her friends

About

Emma is a student living in a large city. She is looking for an easy way to order street food from her favourite vendors without having to leave her room.

Frustrations

  • Emma works part-time make it hard for her to take a break for a proper meal
  • Difficult to know what food is available from each vendor
  • She often relies on fast food and unhealthy snacks to get by

Goals

  • She wants to be able to quickly and easily find and order healthy meals online
  • Easily view what food items each vendor offers
  • Find a variety of street food vendors conveniently

Pain Points

  • Difficulty finding meals that are both healthy and convenient
  • Worrying about food safety and quality when ordering online
  • Unknown what food items each vendor offers

Joe

24 Years Old | Software Developer| Lives with his Friends

About

Joe is a Software Developer. He is looking for an easy and convenient way to find street food near her. He wants to be able to filter her searches based on type of food, price range, and other criteria. He also wants to be able to rate and review street food she has experienced.

Frustrations

  • Not being able to find the street food they want
  • Not knowing when the food will arrive
  • Having to wait in long lines
  • Not being able to customize orders

Goals

  • To have a convenient way to order street food
  • To be able to customize orders
  • To have access to a variety of street foods

Pain Points

  • Difficulty in finding the street food they want
  • Uncertainty in delivery time
  • Long queues at the street food stall

RESEARCH INSIGHTS

1

Poor Quality Control

Without being able to physically see the food being prepared, it is difficult to ensure the quality of the food being served. Without proper quality control, the food served through an online street food app could be of lower quality or not as safe as food from a physical vendor

2

Limited Selection of Street Food Vendors

Due to the nature of street food, it can be difficult to offer a wide variety of options through an app. This could be limiting for users who are looking for a more diverse selection of food.

3

Unable to Find the Street Food Vendor

Ensuring that customers can easily access local street food vendors and their offerings through the app

4

Customer Review for the Quality of the Food

Incorporating customer reviews and ratings into the app, so that customers can get an idea of the quality of the food and service from a particular street food vendor before ordering.

03 / 

Userflow map

Starting from the Beginning, this User Flow Exploring the Soulfood Street Food App

Wireframe

Using Crazy 8's, I generated a range of solutions to my initial idea and converted my sketch into a digital low-fidelity wireframe prototype.

Findings

Online street food apps can be beneficial for customers, but require careful consideration to ensure the quality and safety of the food being served. Quality control measures, a wide variety of options, and customer reviews and ratings should be taken into account to ensure a positive experience for customers.

Solutions

Street Eats is an app designed to make street food more accessible to everyone. It allows vendors to upload their food items and locations, customers to order and rate the vendors, and offers a donation feature to help vendors in need. It has a simple and intuitive interface, visually appealing design, and comprehensive search function. It is also accessible to people with physical disabilities.

Connecting Street Food Vendors and Customers through Ratings: Users can rate their experience with a particular street food vendor to help other users make better decisions when choosing vendors to patronize. Vendors can use these ratings to identify areas for improvement and adjust their services accordingly.
Discover Popular Street Food Near You: Proposed feature for online street food apps would allow users to easily find street food vendors near their location, as well as find out which vendors and dishes are popular on their current street.
Convenience Meets Cuisine: The schedule pickup feature in a street food app is a convenient way for customers to get their favourite street food without having to wait in line. It allows customers to select a time and place to pick up their order, making it easy to get their food in a timely manner.
Eat Healthy, Enjoy Street Food: This app offers a convenient way for users to monitor their health and diet while enjoying street food. It ensures the quality and hygiene of the food and also provides calorie information.

Wire

Frame

Typography

Inter

36px

Fonts are the fingerprints of a designer, telling a story.

24px

Fonts are the fingerprints of a designer, telling a story.

16px

Fonts are the fingerprints of a designer, telling a story.

12px

Fonts are the fingerprints of a designer, telling a story.

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

/*()&?!%.:,;@#{}

1234567890

abcdefghijklmn
opqrstuvwxyz

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

/*()&?!%.:,;@#{}

1234567890

abcdefghijklmn
opqrstuvwxyz

ABCDEFGHIJKL
MNOPQRSTUV
WXYZ

/*()&?!%.:,;@#{}

1234567890

abcdefghijklmn
opqrstuvwxyz

COLOUR PALETTE

I used a colour palette of 5 colours

04 / 

Final Design

Refining App Design to Experience Delicious Street Food

I spent four weeks refining my website design following feedback from interviewees and my mentor. I opted for a minimalistic approach, keeping the core feature set and eliminating any unnecessary features while taking advantage of modern technologies to ensure a smooth user experience. The result was a website with an intuitive user interface and a streamlined navigation system, which was well-received by the interviewees and my mentor.

DESIGN SOLUTION

Rate the Hygiene Quality of the Food

By rating their experience with a particular street food vendor, users can help other users make better-informed decisions when choosing which vendors to patronize. Vendors can also use the quality ratings to identify areas of improvement and make adjustments accordingly.

1

DESIGN SOLUTION

Unable to Find Street Food Vendors

we propose a new feature for online street food apps that would pick the user's current location and show all the street food vendors nearby and what is popular on the current street the user is on.

2

DESIGN SOLUTION

Schedule a Pickup

The schedule pickup feature in a street food app is a great way for customers to enjoy their favorite street food without having to wait in line. It allows customers to select a time and place to pick up their order, ensuring that they get their food quickly and conveniently.

3

DESIGN SOLUTION

Monitor Calorie Counts

The app not only ensures the hygiene quality of the food, but also provides the calorie count of the food, so that users can enjoy street food while keeping their health and diet in check

4

All Screens

What I’d do differently next time

1

Iterate and refine designs more often

The design process is an iterative one that requires you to test and refine your designs. Take the time to make sure that the design meets the user’s needs and expectations.

2

Spend more time researching the problem.

Spend time talking to users, analyzing data, and understanding the context of the problem before diving into the design process.

3

Following all the latest accessibility guidelines

Accessibility is an important aspect of UX design and should be taken seriously. Making sure your design follows all the latest accessibility guidelines is essential for a successful UX design.

4

Prioritize usability

Usability should be the driving force behind your design decisions. Make sure your design is intuitive, easy to use, and offers the user an enjoyable experience.

You can interact with the prototype

Prototype

Next Project

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